Bensons for Beds - je+1 Retail Design - Furniture Store Design

Following the success of our original store concept and subsequent roll-outs, we also worked closely with Bensons for Beds to create a new concept for large format megastores. These large format stores were something new for the brand and proved to show real return for their investment.

Location
Year
Services

Bolton
2017
Insights, Strategy, Branding, Concept Design, Interior Design, Communications, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising

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Our challenge was to create a store format which allowed Bensons to provide a greater focus on product brands, create new specialist departments and redefine how we communicate their core values as the No. 1 Bed Retailer.

At the heart of the store, we provided a mattress testing area alongside their Adaptive Bed system where mattress firmness can be adjusted digitally.

Leading with function at the start of a customer journey, we provided a digital platform which allows exploration a customer’s ideal mattress, and also including products such as bedding to be browsed within the same area.

We also wanted to create brand specific spaces throughout the store which tell their own story to customers through materials, function and price range; emphasising bensons as Sleep Specialists. Each brand space was given its own aesthetic and unique way of communicating their product.

Alongside these we introduced a new Furniture Department with Furniture Design Hub, presenting Bensons for Beds as a specialist in design as well as mattress function.

Additional features were included to physically showcase other new product types such as a Kids Zone, Bed-in-a-Box and Pillow displays while including stations for digital interaction allowing exploration of their extended range.