As part of the continuous development of Large and Small Store Formats for this National Retailer, we created a bespoke in-store proposition, Sofas By You; to sit amongst other new Collections working together to help navigate customers through choice of design, material and function.
Location
Year
Services
Nationwide
2017
Insights, Strategy, Branding, Concept Design, Interior Design, Communications, POS, Digital Applications, Bespoke Applications, Project Management, Visual Merchandising
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For Sofas by You we wanted to create a unique in-store experience that communicated the Collections brand story as a hero proposition.
The Sofas by You Collection is a customisable range that customers can interact with and create their ideal sofa from a selection of shapes, sizes and finishes.
We created an area in store that promoted the idea of design and encourage customers to interact with the product. A fabric Sample Table provides a hub for design and includes information to communicate the range story.
Within the department, designs can be created from a display of styles and fabrics while browsing popular choices, pinning personal combinations in-store and configure ideas digitally.
What ourclient thought
je+1 worked hand in hand with us on the creation of Sofas By You along with our other Home Collections, and were a pleasure to have as our design partners.The Sofas By You challenge in particular was for the hero product in the business, and they produced something completely different to anything else on the ‘High Street’, which immediately showed fantastic results in store.
— Peter Harries (Head of Stores, Steinhoff UK)
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